"BEYOND FLOWERS"
VICETA WANG's Autumn Winter 2024 collection is a celebration of femininity, a poetic homage to womanhood. It embraces the beauty in every stage of existence and the natural elegance of the women who inspire us.
Handcrafted techniques preserve the refinement of couture within a ready-to-wear collection, where craftsmanship is more important than trends.
Just as the Calla Lily unfurls its delicate petals, our collection unfolds a narrative of feminine strength and resilience. Our designs embody simplicity, elegance, and a captivating beauty that evolves with every detail, incorporating subtle elements reminiscent of the flower's curves and contours.
Calla lilies are often regarded as a symbol of elegance and sophistication; they also resemble the female anatomy. As women, Calla lilies emerge from bulbs and go through periods of dormancy before blooming again, symbolising new beginnings and rebirth.
The curved, strong lines of the Calla Lily find their reflection in the magnificent World of Georgia O'Keeffe, a female modernist painter who challenged the conventional perception of femininity. By the mid-1920s, O'Keeffe was recognised as one of America's most important and successful artists.
Keeffe encouraged women to embrace their individuality and express themselves freely. She showed that women could be unapologetically themselves, inspiring women to push through their fears and pursue their dreams, a legacy that continues to empower women today.
This collection is more than just a reflection of style; it is a tribute to the timeless beauty and resilience inherent in every woman. Each design is a nod to the natural and unforced elegance that defines the essence of womanhood, ever-evolving and gaining richness through life experiences.
MELBOURNE FASHION FESTIVAL 2024
JOURNAL
